While you may not think of it at first, packaging is an integral part of a product’s marketing strategy. It can determine whether a customer thinks a certain product is worth their money, and even if it increases the cost a bit, great packaging is what will lead the product to sell.

To help businesses learn more about how to create successful packaging, JohnsByrne created this e-book, which explores different reasons certain types of packaging are more successful than others and how you can choose the best design for your product.